Want some ideas for a new marketing or ad campaign? Generative AI to the rescue. ChatGPT stands for chatbot generative pre-trained transformer. The chatbot’s foundation is the GPT large language model (LLM), a computer algorithm that processes natural language inputs and predicts the next word based on what it’s already seen. Then it predicts the next word, and the next word, and so on until its answer is complete.
Open-source LLMs, in particular, are gaining traction, enabling a cadre of developers to create more customizable models at a lower cost.
LLMs are a type of AI that are currently trained on a massive trove of articles, like Wikipedia entries, books, internet-based resources and other input to produce human-like responses to natural language queries. That's an immense amount of data. But LLMs are poised to shrink, not grow, as vendors seek to customize them for specific uses that don’t need the massive data sets used by today’s most popular models.
